About Us
Who We Are & How We Can Help
The iDream Society is an innovative organization, with the purpose of teaching, and enabling young people to be assets in our communities rather than liabilities. We equip young people with the tools and support they need to discover their interests, enhance their knowledge, and build their own path to personal and professional success.
Taught by Industry experts that are elite in their fields, our workshops bring students into contact with a world of ideas, experiential learning, and support from adults who share their interests.
Students gain skills that help them succeed academically, even in the face of challenges such as poverty, and neighborhood violence.
The iDream Society is a 501c3 founded by Chris Loos in 2016. Chris saw firsthand how young people with a vision have very little support, or resources to help them achieve their dreams. Students struggle putting together a resume or cover letter, let alone building a network that could open doors for them later on in life. He knew that if he wanted to create meaningful change, he needed to focus on empowering young people with the skills they need to plan for long-term success.
Our mission is to make a significant difference for the future of our youth, by empowering a new generation of motivated leaders.
We are transforming change thru practical application. Encouraging education, entrepreneurship and the arts as opportunities for a better future.
TEAM
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Chris Loos, born in Pasadena, California, is a respected music business professional with a career spanning over 30 years. With a focus on community and a dedication to seeing young people succeed, Chris has made notable contributions to both the radio industry and society at large.
While Loos pursued telecommunications studies at Pasadena City College, his true passion and talent lies in the realm of music, and broadcast. Notable among his achievements is normalizing artist radio interviews on Youtube. He did that first. He also played a pivotal role in the successful relaunch of the iconic radio station Kday in Los Angeles on the FM dial.
Beyond his professional endeavors, Loos is an avid community activist, driven by his unwavering commitment to see young people thrive. He dedicates his time and efforts to championing their success and creating opportunities for growth. When he's not working, Chris enjoys playing basketball, pickleball, foosball, and ping pong, with his son.
Recognizing the power of media as a tool for empowerment, Loos’ most notable contributions to his community is the establishment of the iDream Society, a non-profit organization aimed at fostering the dreams of aspiring artists and entrepreneurs. Through this initiative, he actively builds resources and opportunities, helping individuals unlock their full potential.
Additionally, he volunteers at the local public access station, Kgem-TV, utilizing it as a vehicle to amplify community voices and foster positive change.
Embodying his life philosophy, "Be what you'd like to see in this world," Loos strives to lead by example, inspiring others to be agents of positive transformation. His unwavering dedication to the music industry and his relentless efforts to empower communities have made him a true champion and an invaluable asset to those around him.
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Jose "Jay" Pineda, founder Video Cartel, is a digital marketer and brand developer specializing in growing small businesses, entrepreneurs, and personal brands.
As a food enthusiast, Jay's interests extend beyond the realm of digital marketing. He embraces his inner foodie, constantly exploring new bars and restaurants, seeking new culinary experiences that enrich his life and broaden his perspectives.
Not content with merely personal accomplishments, Jay actively contributes to his community through his involvement in a nonprofit organization called iDream Society. Through this platform, he supports young artists and entrepreneurs, helping them achieve their goals and dreams. Jay firmly believes in the power of uplifting others, echoing the wise words, "If you help enough people get what they want, then by default, you will get what you want."
Looking to the future, Jay aspires to scale his company, Video Cartel, to become one of the largest film production studios and digital advertising agencies. His vision is to provide cutting-edge solutions to clients, revolutionizing the way brands connect with their target audiences through captivating visuals and strategic marketing campaigns.
Jay Pineda's unwavering dedication to empowering brands, artists, and entrepreneurs sets him apart as a dynamic force in the digital marketing landscape. With his passion, community focus, and ambitious goals, Jay continues to make a lasting impact in the world of business and creativity.
Partner With Us Today!
Partner with iDream Society today and support our initiatives to provide workshops, mentorship, and networking opportunities that will equip the next generation of creators and innovators with the tools they need to succeed. Together, we can inspire a brighter future!